It was 10 years ago that I had visited Dixon Food Court and had noticed a young gentleman behind the counter offering freshly crushed sugar cane. I ordered a glass of his freshly squeezed sugar cane juice and was highly impressed as I expected to be overdosed with a very sweet syrupy concoction and it was not what I expected. The young chap explained that he had travelled to Thailand and noticed freshly crushed sugar cane was popular in Thailand and he thought there might be a market for this kind of freshly crushed juice in Australia. He imported the juice crushing equipment directly from Thailand and the rest is history. At the time I commended him for his choice of "De Juice" as a trading name as I thought it was quite clever. He had great plans at the time to grow his juice business. I wonder if "De Juice" is still owned by him, but I have to say I was highly impressed by his entrepreneurial skills and wished him all the best in his travels. I take off my hat off to De Juice for being around for at least 10 years in its current location.
Today I find myself in Dixon Food Court and I have feasted on a "Tung-Po Meat" meal from Asian Style Cuisine and I've got a thirst. I was hitting the booze on the train on my way up to Sydney and I needed to give the Ethanol a rest. I head straight for my favourite juice vendor in Haymarket.
The colour green is used effectively to convey the product. It has a relaxing comforting atmosphere that you get from experiencing nature. The lady behind the counter is such a darling and takes great pride in her work. I managed to solicit a welcoming smile from her as I produced my camera to take photographs. So it's my turn to order....Well I'm as big as Ben Hur, so everything has to be king size, so I order the large sugar cane juice for $4.00 (small for $3.00). I notice other drinks on offer such as Honey Suckle Tea for $3.00.
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